ADVANCED SYNC PROGRAM
Music Export Strategies through Synchronization

The goal of the Advanced Sync Program is to facilitate music commercialization and export channels through licensing in audiovisual media. This is achieved by standardizing knowledge related to rights management, file handling, metadata, and documentation (the foundations of the industry), as well as by implementing effective networking strategies and assertive presentation of music and information to music supervisors, sync agents, and other key decision-makers and entities within the audiovisual music industry (buyers).
We strongly believe in the power of building communities based on trust, knowledge, and mutual respect. We foster collaborative and participatory environments where all stakeholders can offer and receive support, creating connections that enrich and drive collective growth.
Specific Objectives (aligned with the United Nations Sustainable Development Goals – SDGs)
  • SDG 4 – Quality Education: Educate the music industry sector on how to manage music for synchronization in a legally and administratively viable way.
  • SDG 8 – Decent Work and Economic Growth: Revalue music synchronization as a complementary and sustainable source of income for music creators.
  • SDG 17 – Partnerships for the Goals: Bridge the gap between music professionals, audiovisual media producers, and music supervisors, fostering collaborative networks.

AVAILABLE PROGRAM OPTIONS

Cost Considerations:
​
Gross amounts, before applicable taxes.

Do not include transportation, accommodation, or per diem expenses for trainers or participating buyers.

Do not include venue rental, equipment, or technical staff required for program execution.
*You can find detailed descriptions of each activity included in the program options at the bottom of this page.

LISTENING SESSION - VIRTUAL ​
$3,000 USD
Participants:
Closed Call: 10 max.
Duration: 2 months
Ideal for catalogs that master the administrative and legal requirements related to authors' and neighboring rights.
Two sessions to prepare an assertive virtual presentation of music and information to buyers.
1 VIRTUAL TRAINING SESSION
1 Trainer
1 VIRTUAL PITCHING TRAINING SESSION
1 Coach
1 VIRTUAL LISTENING SESSION
5 Guests

LISTENING SESSION - IN-PERSON
$5,000 USD
Participants:
Closed Call: 10 max.
Duration: 2 months
In this format, catalogs will be prepared to present their music and information in person, with the opportunity to interact personally and directly with buyers, both during the listening session and in a special networking session.
1 VIRTUAL TRAINING SESSION
1 Trainer
1 VIRTUAL PITCHING TRAINING SESSION
1 Coach
IN-PERSON NETWORKING SESSION
1 VIRTUAL LISTENING SESSION
5 Guests

SYNC PROGRAM - VIRTUAL
$6,000 USD
Participants:
Open Call: 30 max.
Final Selection: 10 max.
Duration: 4 months
Designed to delve into the foundations that enable the successful commercialization of music in the music industry, with a special focus on synchronization.
In addition, all activities are carried out alongside buyers who also become mentors, sharing their knowledge with the aim of enriching the experience and building valuable, trusting relationships that foster future business opportunities.
This version of the program is conducted entirely online.
3 VIRTUAL TRAINING SESSION
1 Trainer
IN-PERSON NETWORKING SESSION
3 WEEKS OF VIRTUAL MENTORING 
​2 Mentors
1 VIRTUAL LISTENING SESSION
5 Guests
2 VIRTUAL PITCHING TRAINING SESSIONS
1 Coach

SYNC PROGRAM - BASIC
$10,000 USD
Participants:
Open Call: 30 max.
Final Selection: 10 max.
Duration: 4 months
This version includes both virtual and in-person activities, doubling the opportunities for connection. It also includes a business roundtable that allows catalogs and buyers to have a dedicated and personal space to engage in business-focused conversations.
3 VIRTUAL TRAINING SESSION
1 Trainer
IN-PERSON NETWORKING SESSION
3 WEEKS OF VIRTUAL MENTORING 
​2 Mentors
2 VIRTUAL LISTENING SESSIONS
5 Guests online
3 Guests in-person
2 VIRTUAL PITCHING TRAINING SESSIONS
1 Coach
IN-PERSON BUSINESS ROUNDTABLE

SYNC PROGRAM - MEDIUM
$17,000 USD
Participants:
Open Call: 50 max.
Final Selection: 15 max.
Duration: 4 months
A version that includes a larger number of buyers, as well as professionals from the music and audiovisual industry, participating as trainers and mentors. At the same time, the call for participants increases proportionally.
3 VIRTUAL TRAINING SESSION
4 Trainers
IN-PERSON NETWORKING SESSION
3 WEEKS OF VIRTUAL MENTORING 
​4 Mentors
2 VIRTUAL LISTENING SESSIONS
10 Guests online
7 Guests in-person
2 VIRTUAL PITCHING TRAINING SESSIONS
1 Coach
IN-PERSON BUSINESS ROUNDTABLE

SYNC PROGRAM - PRO
$25,000 USD
Participants:
Open Call: 70 max.
Final Selection: 20 max.
Duration: 4 months
​This is the most comprehensive version of the program, benefiting more participants and involving a significant number of buyers who participate in both virtual and in-person activities.
​This version has proven to be highly effective, generating business in the medium and long term.
3 VIRTUAL TRAINING SESSION
7 Trainers
IN-PERSON NETWORKING SESSION
3 WEEKS OF VIRTUAL MENTORING 
​7 Mentors
2 VIRTUAL LISTENING SESSIONS
20 Guests online
15 Guests in-person
2 VIRTUAL PITCHING TRAINING SESSIONS
2 Coaches
IN-PERSON BUSINESS ROUNDTABLE

SPECIALIZED CLASSES
$1,000 USD each
Participants:
Open or Closed Call: 30 max.
Duration: 60 minutes
Each class will be designed according to the client’s specific needs.
A timely way to leverage the program's valuable content, tailored to the needs of the target audience, in a concise, high-impact format.
VIRTUAL TRAINING SESSIONS
2 Trainers
VIRTUAL PITCHING TRAINING SESSIONS
2 Coaches

WORKSHOP
GET READY TO SYNC
$3,000 USD
Participants:
Open or Closed Call: 30 max.
Duration: 150-180 min.
Objective:
Strengthen participants’ capabilities to ensure their music is technically, legally, and commercially viable for synchronization in audiovisual media, providing them with the tools needed for proper promotion among key decision-makers in the audiovisual music field, such as audiovisual producers and music supervisors.
MODULE 1
The Foundations: Creation, Protection, and Registration of Works and Sound Recordings
MODULE 2
Management of Information, Files, and Metadata
MODULE 3
Finding Music Supervisors & Preparing Spoken and Written Pitches

WORKSHOP
TOOLBOX FOR AUDIOVISUAL PRODUCERS
$3,000 USD
Participants:
Open or Closed Call: 30 max.
Duration: 150-180 min.
Objective:
Provide practical tools, legal guidance, and creative solutions to audiovisual producers and creators on the proper use of music in their projects, in order to enhance the quality, integrity, and professionalism of their productions.
MODULE 1
Initial Assessment
Myths and Realities
Legal and Administrative Framework
MODULE 2
Creative and Technical Processes
Key Roles and Team Structure
MODULE 3
Practical Cases and Real Solutions

DESCRIPTION OF ACTIVITIES

TRAINING SESSIONS
​
​60-minute sessions covering essential aspects of creation, protection, and registration of copyrights and neighboring rights to ensure proper commercialization across all platforms, with a special focus on audiovisual licensing.
The goal is to standardize knowledge to better understand the structure of the music industry, income generation models, royalty collection and distribution, and how to integrate into these mechanisms at an international level.
Each session outlines topics to be progressively covered.
MENTORING

​Three sessions of 60 to 90 minutes, one per week, where participants receive first-hand guidance and information to help them regularize their catalogs.
 Topics include agreements, registrations, file management, metadata, and other key aspects to prepare their music for licensing.
 Mentors are highly experienced industry professionals, such as music supervisors, lawyers, and executives from major companies.
TRAINING FOR PITCHING

​​Two 90-minute sessions where participants learn how to present their music to buyers, build effective playlists, identify what information is important for buyers, and choose the right type of links, among other practical tools.
The sessions focus on preparing for listening sessions and developing real-world strategies for both written and spoken pitching.
NETWORKING SESSION
​​
A 60- to 90-minute session where buyers introduce themselves and share details about their work, specialization, niche, and current and recurring music needs.
Participants can ask questions about their background and experience.
The goal is to engage, connect, exchange perspectives, and foster more personal, meaningful interactions.
LISTENING SESSIONS

​This is the key moment when participants personally introduce themselves to supervisors and decision-makers and present the curated musical selection they have developed throughout the educational modules of the program.
Buyers will have the opportunity to ask questions, provide feedback, and offer suggestions, enriching the participants’ experience.
BUSINESS ROUNDTABLE

Each participant will have a private 10–15 minute meeting with each buyer, allowing them to better understand the buyer’s needs, delve deeper into their music catalog, exchange ideas, and strengthen professional connections.​

THE TEAM

Paty Carrera has been deeply involved in music supervision and consulting and licensing for audiovisual productions, which have reached renowned platforms such as Netflix, Amazon, Disney or HBO.

​President of the Association of Spanish Speaking Music Supervision (ASM).

She has dedicated her professional life to the exciting world of copyright and related rights, safeguarding the interests of artists, authors, and production companies. She collaborates closely with music producer Phil Vinall and manages matters for artists such as Beto Cuevas, Ely Guerra, Enjambre, and Pato Machete, among others.

​Her experience also translates into her contribution to workshops, panels, and educational programs she has developed in several countries. Colombia, Chile, Polonia, Canadá, España, México, among many others that have entrusted Paty to share her knowledge, while keeping an ear to the ground for industry innovations and trends. 
Enzo Massardo is an outstanding professional in the music industry, with key roles as Music Producer, Music Supervisor, Sync Agent, Mixing and Recording Engineer, Composer, and Publisher.

Leader of the Educational Commission at the Association of Spanish Speaking Music Supervision (ASM).

With over a decade of experience in the audiovisual industry, Enzo has overseen television, advertising, series, and film projects. 

In advertising, Enzo supervises campaigns for nationally and internationally recognized brands. His exceptional work has been honored with both national and international awards, such as the ACHAP award and Iberomaerica's OJO.
In the field of series, Enzo has demonstrated his ability to supervise outstanding children's projects, recognized by the National Television Council (CNTV). 
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 His versatility and distinctive creative touch consolidate him as an integral talent in the audiovisual industry.